Instagram – Passport Travel Marketing & PR #017

Interview with journalist and influencer Jennifer Weatherhead Harrington about how to and how not to use instagram to promote your business.

With a background in journalism, fashion and beauty, Jennifer has traveled to over 60 countries and her byline has appeared in ELLE Canada, HELLO!, FLARE, FASHION, Metro News, Tiny Atlas Quarterly, Travelzoo.ca, jetsetter.com, Style at Home, HGTV.ca and more. Jennifer is a top travel expert in Canada, with regular national TV appearances on CTV’s Your Morning, The Social, CP24’s Breaking News and radio appearances.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

Welcoming Disabled Travelers – Passport Travel Marketing & PR #016

Welcoming Disabled Travelers – Passport Travel Marketing & PR #016

Interview with travel blogger and writer Cory Lee about how destinations and travel companies can better tap into the market of disabled travelers.

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Cory Lee was diagnosed with Spinal Muscular Atrophy at the age of two, but that certainly has not diminished his desire to travel – wheelchair and all. He has traversed six continents and blogs about his accessible (and sometimes not so accessible) travel adventures on CurbFreeWithCoryLee.com. From trekking through the Amazon Rainforest to hot air ballooning over the deserts of Israel and everything in between, Cory shows that anything is possible with enough determination. Since starting his blog in 2013, he has gained more than 50,000 followers across social media, won the 2017 Lowell Thomas Award for Best Travel Blog, and been featured in the Los Angeles Times, Travel Channel, Lonely Planet, and more. Cory hopes to inspire others to break out of their comfort zones and start rolling around the world.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

Welcoming Disabled Travelers – Passport Travel Marketing & PR #016

 

2018 Travel Marketing and PR Survey Results

At the end of December we put out a simple question to our list of travel marketing & PR people. It had only 5 questions:

  • What did you do less of in 2017 than you did in 2016?
  • What did you do more of in 2017 than you did in 2016?
  • What will you do less of in 2018 than you did in 2017?
  • What will you do more of in 2018 than you did in 2017?
  • What will you need help with in 2018?

Here are the results (click images to enlarge):

2017

2018

Conclusions

A couple of things jump out at me from these survey results:

  • This is not good news for traditional media. More companies cut their TV spending last year that raised it. Many more companies spent less money last year on print and radio advertising in particular.  In 2018 no companies planned to spent more on Print, Radio or TV. None.
  • Press Releases also seem to be seeing a decline. I won’t miss them.
  • 2017 was great news for Facebook. Lots more people were spending money on Facebook, although is not quite as strong a trend in 2018.
  • A lot of people plan to do more video in 2018.
  • It would be interesting to know if either the Facebook ad spend or the video (much of which is probably targeted for Facebook) will be affected by the recent decision to decrease the amount of company content and the amount of video that shows up in the user’s Facebook feed.
  • The other huge trend in 2018 is content, whether it be video, influencer marketing, content marketing or blogging. Whatever you call it you have to have more content this year.
  • As a podcaster I continue to be surprised how few people think about getting into podcasting. Given how social media can easily change an algorithm and undermine your strategy. Given 25% open rate of email is considered good. The 100% deliverability and long attention span of podcast listeners is something I would not dismiss.

How does this compare with your 2018 plans?

Super Bowl – Passport Travel Marketing & PR #015

Super Bowl - Passport Travel Marketing & PR #014 - Interview with Leah Shah from Visit Houston and Melvin Tennant from Meet Minneapolis about the planning and execution that goes into hosting the Super Bowl. Houston hosted the Super Bowl in 2017 and Minneapolis will host the Super Bowl in 2018.

Interview with Leah Shah from Visit Houston and Melvin Tennant from Meet Minneapolis about the planning and execution that goes into hosting the Super Bowl. Houston hosted the Super Bowl in 2017 and Minneapolis will host the Super Bowl in 2018.

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Leah Shah is the director of public relations for Visit Houston and Houston First Corporation. In addition to working with journalists covering the city of Houston, she helps manage the online content of the organization’s network of websites.

Previously she’s served as the Public Information Officer for the City of Austin’s Transportation Department where she led all media relations and community engagement initiatives. Prior to that, she was the managing editor for two newspapers, The Taylor Daily Press and The Hutto News, near Austin, Texas.

Melvin Tennant has been president and chief executive officer of Meet Minneapolis, Convention and Visitors Association since 2008. He’s also executive director of Sports Minneapolis which had a big hand in locking in Super Bowl 2018, the NCAA Men’s Final Four Championship in 2019 and the X Games in 2017 and 2018.

He previously served in similar capacities in Charlotte, N.C., San Antonio, Texas and Oakland, Calif. Convention and visitor bureaus.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

Thanks to Ragan Awards for sponsoring this episode. Use the code TRAVEL to save 25% on the following:

  • The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
    designs from the past year.
  • The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
    publications and events.
  • The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.

Entries will be accepted through Dec. 20 at 11:59 p.m. CST.

Visit Ragan.com/Awards to enter.

Super Bowl - Passport Travel Marketing & PR #014 - Interview with Leah Shah from Visit Houston and Melvin Tennant from Meet Minneapolis about the planning and execution that goes into hosting the Super Bowl. Houston hosted the Super Bowl in 2017 and Minneapolis will host the Super Bowl in 2018.

2017 / 2018 Travel Marketing and PR survey

As you wrap up with 2017 and plan for 2018, we at the Passport Travel Marketing and PR Podcast / BloggerBridge.com want to hear from you. Specifically we are looking to hear from people in Travel Marketing and/or Travel PR.

We are conducting a survey about 2017 and 2018 and how the industry is changing and yes we will share the results with you if you include an email.

We only have 5 questions in this survey. Hey, we know you are busy.

https://www.surveymonkey.com/r/FT7H85K

Feel free to share this survey with anyone else in the field.

Thanks!

Chris Christensen

Pure Michigan – Passport Travel Marketing & PR #014

Pure Michigan - Passport Travel Marketing & PR #014

Interview with Nick Nerbonne from the award winning Michigan Economic Development Corporation about why they have been punching above their weight class in social media.

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As Digital Media Director, Nick Nerbonne manages social media and other digital marketing efforts at the Michigan Economic Development Corporation. When he’s not highlighting economic development projects or promoting travel opportunities in Pure Michigan, you’ll find Nick fishing a trout stream, hitting the slopes, or elsewhere enjoying Michigan’s plentiful natural resources.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

Pure Michigan - Passport Travel Marketing & PR #014

Virtual Reality – Passport Travel Marketing & PR #013

Virtual Reality - Passport Travel Marketing & PR #013

Interview with David Brodie talking about the use of Virtual Reality in the Tourism space. David and his team were one of the first agencies to use the technology to promote travel and tourism.

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David Brodie is a Senior Vice President & General Manager with Citizen Relations an award-winning global communications firm.

David Brodie brings 17 years of communications experience to clients providing strategic counsel to some of the best-known brands from around the world. He has led the team at Citizen in Vancouver, Canada since 2011, with the agency having been named Canadian PR Agency of the Year by the Holmes report in 2013 and Canadian PR Silver Agency of the Year by Strategy Magazine in 2015 & 2016.

His work at Citizen has included leading innovative and award-winning campaigns for leading global travel brands such as Tourism Australia, Destination British Columbia, Tourism Queensland, Tourism Anaheim, Princess Cruises, Rocky Mountaineer, Emirates and Travelocity. A campaign he led on behalf of Destination British Columbia won a Global Platinum Sabre Award for Best Travel and Tourism Campaign of 2014 and was named one of the top 50 Global PR campaigns of the year by the Holmes Report.

He has travelled to over 40 countries around the world and lived and worked in Japan, Australia and the US . In 2005 he created one of the world’s first travel podcasts Travel in 10.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

Thanks to Ragan Awards for sponsoring this episode. Use the code TRAVEL to save 25% on the following:

  • The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
    designs from the past year.
  • The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
    publications and events.
  • The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.

Entries will be accepted through Dec. 20 at 11:59 p.m. CST.

Visit Ragan.com/Awards to enter.

Virtual Reality - Passport Travel Marketing & PR #013

Regional Tourism – Passport Travel Marketing & PR Podcast Episode 12

Regional Tourism - Passport Travel Marketing & PR Podcast Episode 12

Interview of Sheila Scarborough talking about working with regional tourism boards and local CVBs and Chambers of Commerce to promote tourism. What can you do with a smaller budget but a little creativity.

Sheila Scarborough is a speaker and trainer specializing in tourism, travel, and social media. Along with Leslie McLellan, she’s part of the Tourism Currents team, offering online and in-person training in social media for tourism and hospitality.

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She is on the National Professional Development Committee for the AWC (Association for Women in Communications,) co-founded and still writes for the award-winning Perceptive Travel blog, helps run #tourismchat on Twitter, and serves on the Programming Committee for SXSWi, the South by Southwest Interactive tech conference.

A U.S. Navy veteran, Sheila is an NHRA drag racing fan because there is one winner, one loser, and no whining.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

Regional Tourism - Passport Travel Marketing & PR Podcast Episode 12

Twitter Chats – Passport Travel Marketing & PR Podcast Episode 11

Twitter Chats with Andrew Hickey – Passport Travel Marketing & PR Podcast Episode 11

Interview of Andrew Hickey about  Twitter Chats. Twitter Chats are popular with travel companies and we look at detail what they are, and when and how to use them effectively.

We debate, or at least discuss, what a twitter chat is worth and what a tweet is worth. We discuss why companies work with influencers when they set up twitter chats and how to find the right people to work with.

With more than eight years experience working in social media marketing for global travel brands, Andrew Hickey has worn many hats including running large digital marketing campaigns, increasing brand awareness, driving web traffic, supporting marketing initiatives, and increasing sales.

Andrew has worked for a number of travel companies including Fathom Travel, Adventure.com, Intrepid Travel and G Adventures.

 

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.comand AmateurTraveler.com.

Thanks to Ragan Awards for sponsoring this episode. Use the code TRAVEL to save 25% on the following:

  • The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
    designs from the past year.
  • The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
    publications and events.
  • The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.

Entries will be accepted through Dec. 20 at 11:59 p.m. CST.

Visit Ragan.com/Awards to enter.

Twitter Chats with Andrew Hickey – Passport Travel Marketing & PR Podcast Episode 11

Working with Destinations – Passport Travel Marketing & PR Podcast Episode 10

Working with Destinations - An interview with DCI's Andy Levine - Passport Travel Marketing & PR Podcast Episode 10

Interview of Andy Levine from DCI about Working with Destinations.

Andy Levine has been with DCI (Development Counsellors International) since 1991. He is the son of founder Ted Levine, who started the company in 1960, and was thus introduced to the world of economic development and travel marketing pretty much at birth.

He enjoys exploring communities, sorting out the most interesting stories and storytellers, and then communicating these unique offerings to the right audience.

Andy has been a driving force in helping DCI enter a new era, including advancing the quality of client work performed, growing the number of staff and adding to the range of client services offered at DCI.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

Working with Destinations - An interview with DCI's Andy Levine - Passport Travel Marketing & PR Podcast Episode 10