Virtual Reality – Passport Travel Marketing & PR #013

Virtual Reality - Passport Travel Marketing & PR #013

Interview with David Brodie talking about the use of Virtual Reality in the Tourism space. David and his team were one of the first agencies to use the technology to promote travel and tourism.

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David Brodie is a Senior Vice President & General Manager with Citizen Relations an award-winning global communications firm.

David Brodie brings 17 years of communications experience to clients providing strategic counsel to some of the best-known brands from around the world. He has led the team at Citizen in Vancouver, Canada since 2011, with the agency having been named Canadian PR Agency of the Year by the Holmes report in 2013 and Canadian PR Silver Agency of the Year by Strategy Magazine in 2015 & 2016.

His work at Citizen has included leading innovative and award-winning campaigns for leading global travel brands such as Tourism Australia, Destination British Columbia, Tourism Queensland, Tourism Anaheim, Princess Cruises, Rocky Mountaineer, Emirates and Travelocity. A campaign he led on behalf of Destination British Columbia won a Global Platinum Sabre Award for Best Travel and Tourism Campaign of 2014 and was named one of the top 50 Global PR campaigns of the year by the Holmes Report.

He has travelled to over 40 countries around the world and lived and worked in Japan, Australia and the US . In 2005 he created one of the world’s first travel podcasts Travel in 10.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

Virtual Reality - Passport Travel Marketing & PR #013

Regional Tourism – Passport Travel Marketing & PR Podcast Episode 12

Regional Tourism - Passport Travel Marketing & PR Podcast Episode 12

Interview of Sheila Scarborough talking about working with regional tourism boards and local CVBs and Chambers of Commerce to promote tourism. What can you do with a smaller budget but a little creativity.

Sheila Scarborough is a speaker and trainer specializing in tourism, travel, and social media. Along with Leslie McLellan, she’s part of the Tourism Currents team, offering online and in-person training in social media for tourism and hospitality.

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She is on the National Professional Development Committee for the AWC (Association for Women in Communications,) co-founded and still writes for the award-winning Perceptive Travel blog, helps run #tourismchat on Twitter, and serves on the Programming Committee for SXSWi, the South by Southwest Interactive tech conference.

A U.S. Navy veteran, Sheila is an NHRA drag racing fan because there is one winner, one loser, and no whining.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

Regional Tourism - Passport Travel Marketing & PR Podcast Episode 12

Twitter Chats – Passport Travel Marketing & PR Podcast Episode 11

Twitter Chats with Andrew Hickey – Passport Travel Marketing & PR Podcast Episode 11

Interview of Andrew Hickey about  Twitter Chats. Twitter Chats are popular with travel companies and we look at detail what they are, and when and how to use them effectively.

We debate, or at least discuss, what a twitter chat is worth and what a tweet is worth. We discuss why companies work with influencers when they set up twitter chats and how to find the right people to work with.

With more than eight years experience working in social media marketing for global travel brands, Andrew Hickey has worn many hats including running large digital marketing campaigns, increasing brand awareness, driving web traffic, supporting marketing initiatives, and increasing sales.

Andrew has worked for a number of travel companies including Fathom Travel, Adventure.com, Intrepid Travel and G Adventures.

Thanks to Ragan Awards for sponsoring this episode. Use the code TRAVEL to save 25% on the following:

  • The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual designs from the past year. The final deadline is Oct. 25.
  • The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns, publications and events. The early bird deadline is Oct. 13 and the final deadline is Nov. 8.
  • The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies. The early bird deadline is Oct. 27.

Visit Ragan.com/Awards to enter.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.comand AmateurTraveler.com.

Twitter Chats with Andrew Hickey – Passport Travel Marketing & PR Podcast Episode 11

Working with Destinations – Passport Travel Marketing & PR Podcast Episode 10

Working with Destinations - An interview with DCI's Andy Levine - Passport Travel Marketing & PR Podcast Episode 10

Interview of Andy Levine from DCI about Working with Destinations.

Andy Levine has been with DCI (Development Counsellors International) since 1991. He is the son of founder Ted Levine, who started the company in 1960, and was thus introduced to the world of economic development and travel marketing pretty much at birth.

He enjoys exploring communities, sorting out the most interesting stories and storytellers, and then communicating these unique offerings to the right audience.

Andy has been a driving force in helping DCI enter a new era, including advancing the quality of client work performed, growing the number of staff and adding to the range of client services offered at DCI.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

Working with Destinations - An interview with DCI's Andy Levine - Passport Travel Marketing & PR Podcast Episode 10

Pinterest – Passport Travel Marketing & PR Podcast Episode 9

Pinterest - Passport Travel Marketing & PR Podcast Episode 9 (Podcast)

Interview of Louise Cottrell from TravelPinners.com about Pinterest:

  • What is Pinterest?
  • When would I want to use Pinterest
  • Pinterest as a search engine, not a social network
  • Getting ready for Pinterest
  • Getting started with Pinterest and automation
  • Get a free month of tailwind

Louise Cottrell is the founder of TravelPinners.com, where she offers her talents as a Pinterest marketing strategist working with travel content creators and business owners to generate traffic, grow their audience and increase sales. She does Pinterest account management as well as consulting and training for bloggers and social media teams through her Pinterest Marketing Mastery Program. She’s also a world traveler and dog enthusiast.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

Pinterest - Passport Travel Marketing & PR Podcast Episode 9 (Podcast)

Running Great Press Trips – Passport Travel Marketing & PR Podcast Episode 8

Running Great Press Trips - Passport Travel Marketing & PR Podcast Episode 8

Interview of Angie Orth from Angie Away Media about running great press trips:

  • What to do before the trip, during and after the press trip
  • Is a press trip the right thing to accomplish your goals

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Angie Orth is works both sides of the media fence as a freelance publicist, journalist, digital strategist, travel & lifestyle blogger and influencer. After a decade at PR agencies, representing chicken farms, peanuts, acne medicine, DMOs, airlines, theme parks and cruise lines, she left it all behind to explore the world and to write about it on her blog — AngieAway.com.
Angie is a sought-afterspeaker on topics such as social media behavior and Planning the Perfect Digital Press Trip.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

Running Great Press Trips with Angie Orth - Passport Travel Marketing & PR Podcast Episode 8

Vetting Influencers – Passport Travel Marketing & PR Podcast Episode 7

Interview of Dalene Heck from Hecktic Media about how to choose the right influencers for a campaign. Break out your spreadsheets, and let Dalene add some rigor to the process.

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Dalene and Pete Heck run Hecktic Media Inc. which works with some of the world’s best new media talent to create highly influential and inspirational campaigns for destinations and brands.

Dalene holds a Bachelor of Commerce degree and Pete is a Bachelor of Management graduate. They both spent about ten years in their respective fields before co-founding Hecktic media in 2013. They were named National Geographic Travelers of the Year in 2014.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

PR Agency Life – Passport Travel Marketing & PR Podcast Episode 6

PR Agency Life - Passport Travel Marketing and PR Podcast Episode 6

Interview of Angela Berardino from Turner PR about PR agency life in the travel space: retention and training, crisis management, client management and creativity.

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Angela Berardino is a Chief Strategy and Integration Officer at Turner PR, where she oversees strategic public relations, brand collaboration and digital integration oversight for domestic and international tourism offices, hotel brands, and tour operators. Previously, she served as a Senior Communications Manager at Visit Denver. Angela holds a degree in International Relations from Tulane University, sits on the board of the Society of American Travel Writers and travels roughly 87 weeks a year.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

PR Agency Life - Passport Travel Marketing and PR Podcast Episode 6

Newspaper Travel Editors – Passport Travel Marketing & PR Episode 5

Interview of Spud Hilton of the San Francisco Chronicle about the shrinking world of newspaper travel editors. (Podcast)

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Interview of Spud Hilton of the San Francisco Chronicle about the shrinking world of newspaper travel editors.

Spud Hilton is the Travel Editor of the illustrious The San Francisco Chronicle, where he has written about, reported on and been hopelessly lost in destinations on six continents. While many media outlets are publishing less and less of it, Spud has been a tireless and outspoken advocate for great travel storytelling that entertains, inspires and transports readers.

Spud has earned 11 Lowell Thomas Awards from the Society of American Travel Writers Foundation.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

Interview of Spud Hilton of the San Francisco Chronicle about the shrinking world of newspaper travel editors. (Podcast)

Airline Magazines – Passport Travel Marketing & PR Episode 4

Sarah Elbert of Delta Sky Magazine

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Interview of Sarah Elbert of Delta Sky magazine about the world of airline magazines.

Sarah Elbert is the executive editor of Delta Sky magazine, the most-read in-flight magazine in the world, with 5.8 million monthly readers. She assigns and edits feature stories on travel destinations, compelling businesspeople, trends and is responsible for the magazine’s overall editorial quality.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

Interview of Sarah Elbert of Delta Sky magazine about the world of airline magazines (Podcast)