Working with Bloggers – Introductions

In this video Chris Christensen from BloggerBridge.com talks about how to get off on the right foot with content creators

I’m Chris Christensen from BloggerBridge and we’re talking about working with bloggers. Today I want to talk about introductions. As you’re looking to work with bloggers, think about the introductions, as they should be thinking about how they introduce themselves to you. I would like to propose that you remember that this is a real person and that you introduce yourself in a way that’s appropriate to a real person. What you’re looking for, what you can provide them, how can this be a mutually beneficial relationship, is better than: “Hey, I’m working for such and such. We have a budget, but we don’t want to give any of it to you. We’d just like to ask you of a favor or can we have something from you for free?”

We get a lot of pitches like that as a blogger or a content creator, especially as you get a bigger audience. They don’t go over that well. It’s a bit like knocking on somebody’s door and saying “Hi. I’ve never met you, but I’m wondering if you’ll help me move?” Now, that might work if they’re the new neighbor moving in and you can see some advantages in doing that, but if they’re moving out or if they’re just knocking on neighborhoods not even close to where they’re living, you could see that that might be an awkward situation. That’s what it’s like when you’re asking for stuff for free when don’t even have a relationship.

So the thing I’d think about is: can you establish a relationship? Can you find which bloggers are going to bloggers you’d want to work with in the future? Which podcasters, which videographers, which photographers, which bloggers, which content creators in general are focusing on the kind of topics that are specifically interesting to your audience? Where do you have people who have audiences that overlap? Are you a region that is popular with backpackers? Then you might want to approach people who have that audience. Are you a luxury travel destination? In which case, look for people who have a luxury travel audience. Adventure travel, business travel, family travel, who is it that you’re looking for?

You can even introduce yourself months ahead of when you’re actually trying to ask something just to start a relationship. If they’re local, invite them over for coffee. But think about introductions. A good introduction can be the start of a wonderful relationship. I’m Chris Christensen from BloggerBridge.

Working with the Drive-By Blogger

In this video Chris Christensen from BloggerBridge.com talks about working with bloggers who you didn’t invite.

I’m Chris Christensen from BloggerBridge. We’re talking about engaging with bloggers and I want to talk about the drive-by blogger. This is the blogger who is coming to your destination, who is coming to your town, who is staying in your hotel but you didn’t even invite them and you’re not even paying for it. How can you even find out that they’re coming to take advantage of that opportunity?

One, the most obvious one is if you have a website, make sure there is an easy way for media to contact you. Make it potentially different from your standard contact form or at least make sure that your procedures will get you the information if you’re contacted by somebody who is a content creator.

Two, there is a feature in BloggerBridge where you can put in a location search and you can say if anyone is going to. So for instance if I have a hotel that needs reviews in Berlin, I can say anybody who’s going to Berlin who is like this, who is blogging about business or who’s blogging about travel or business traveler who has more than 10,000 Twitter followers or whatever. Let me know when they’re coming so that I can engage them.

The third thing is make sure you have out there in social media ways of monitoring the conversation to see who’s talking about you. Hootsuite or other tools like that or standard searches can give you an idea when somebody is talking about you and that’s also a good thing to do because if they’re coming to your destination you may want to take advantage of that. There may be a review that you’re looking for, there may be some feedback, you may look for consulting. Whatever it is, take advantage of the drive by blogger.

I’m Chris Christensen from BloggerBridge.