BloggerBridge.com Affiliate Program – Help Us Help You

Have you ever gotten an email from a PR company that wants your help in finding bloggers? Have you ever gotten a pitch from a company that doesn’t match what you do?

We are announcing a way to turn those into cash through a new affiliate program with BloggerBridge.com. If you send us a company that signs up for a paid account we will give you 25% of their first payment. If a company signs up for an annual Premium account that will be $250, if they sign up for a Lite account or a monthly Premium account that is still $50. Not only that but the more companies we sign up the more the system will grow and the more pitches that are appropriate for you we will be able to offer. 

 

Currently all you need is a BloggerBridge.com user account. When you click on your profile page you will get a URL like:

BloggerBridge.com/users/2201 or BloggerBridge.com/users/chris2x

The last part of that URl is your user id (2201 or chris2x in this example). Any link to BloggerBridge.com (except to the blog which is run on a different site) that includes  the parameter affiilate=userid will set an affiliate cookie on a user so we can keep track of who brings us customers.

So for example: BloggerBridge.com?affiliate=2201

or even a link to your profile:

BloggerBridge.com/users/2201??affiliate=2201

To get started you can (but don’t have to) use the following widget. Cut and paste the following widget and change 2201 to your userid. See an example of this at AmateurTraveler.com.

Who to Invite for a Press Trip… with help from BloggerBridge.com

Who to Invite for a Press Trip with help from  BloggerBridge.com

We have had two different companies use BloggerBridge recently to plan a press trip for bloggers and other influencers and I thought that explaining what they did and how they did it could be useful for other destinations or companies.

There are a number of things to think about when you are planning a press trip and we have discussed some of them before here on the blog:

But today let’s look at the critical question of who to invite. Anyone who has run a press or blogger trip can tell you stories if you are not already convinced that the right people can both make for a great trip and help you meet your goals for the trip. And every PR who has worked with traditional journalists or bloggers probably has at least one story about the person they will never invite again.

Finding the Right People – BloggerBridge Premium

One way to use BloggerBridge for your press trip is to use a Premium account and the search features to look for bloggers in the niches and locations you care about. Find people who blog in the right language, who might be in the area and who have the audience you want. One example of this we saw recently was the recent White House Travel Blogger Summit.

“When I was tasked with finding the top 100 bloggers for the White House Travel Blogger Summit on Study Abroad and Global Citizenship, one of the first places I went was BloggerBridge. The system makes it easy to see bloggers’ reach and examples of their work, so it saved me a lot of hassle in identifying attendees with the right fit.”

Netanya Trimboli – Communications and PR Manager at Hostelling International USA

Let the Right People Find You – BloggerBridge Lite

A very different way to find the right people is to put out the word that you are doing a press trip and let bloggers apply. You can do that with a BloggerBridge Premium account but you can also do so with the new BloggerBridge Lite account which is what AirBerlin did for a press trip to carnival in Düsseldorf, Germany.

Madeleine from Air Berlin posted an opportunity that publicized this trip to the BloggerBridge community and received  220 “applications” in about a week. But these “applications” were delivered as a sortable list of users that she could use to quickly sort bloggers by their audience or their social following. She did not have to have spreadsheets of bloggers and their numbers and didn’t have to ask for printouts of their google analytics.

One change we had to make after this experience was change the button that blogger’s click from “Apply” to “One Click Apply” because the application was too simple so they didn’t know they had done it. We already know all the kind of information that an application normally asks if they had finished filling out their BloggerBridge profile.

“Blogger Bridge has been an amazing tool and has simplified the selection process for filling our press trips. We received an overwhelming response to our trip posting, so happy with the results”

Madeleine Vogelsang – Communications Manager at Air Berlin Americas

Your Next Press Trip

Based on this experience we recommend:

1) Be very clear what you are looking for. At first the opportunity did not say that the blogger needed to be able to fly from one of these specific Air Berlin cities. If you have information like that make it public to filter out candidates that are not applicable.

2) Require specific characteristics. If you know you need at least a certain number of page views on Google Analytics or a certain number of instagram followers or a specific niche you can add a User Filter on the opportunity so that the opportunity only shows up to people who meet those qualifications.

3) We have launched a new newsletter for the BloggerBridge community so be sure to let us know when you are offering something as cool as riding on a float in carnival and we can help you get more visibility from thousands of bloggers.

4) After the press trip, write reviews for all the bloggers who attended in BloggerBridge.com.