Interview of Sheila Scarborough talking about working with regional tourism boards and local CVBs and Chambers of Commerce to promote tourism. What can you do with a smaller budget but a little creativity.
Sheila Scarborough is a speaker and trainer specializing in tourism, travel, and social media. Along with Leslie McLellan, she’s part of the Tourism Currents team, offering online and in-person training in social media for tourism and hospitality.
She is on the National Professional Development Committee for the AWC (Association for Women in Communications,) co-founded and still writes for the award-winning Perceptive Travel blog, helps run #tourismchat on Twitter, and serves on the Programming Committee for SXSWi, the South by Southwest Interactive tech conference.
A U.S. Navy veteran, Sheila is an NHRA drag racing fan because there is one winner, one loser, and no whining.
Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.
Interview of Andrew Hickey about Twitter Chats. Twitter Chats are popular with travel companies and we look at detail what they are, and when and how to use them effectively.
Subscribe: Android | Email |
We debate, or at least discuss, what a twitter chat is worth and what a tweet is worth. We discuss why companies work with influencers when they set up twitter chats and how to find the right people to work with.
With more than eight years experience working in social media marketing for global travel brands, Andrew Hickey has worn many hats including running large digital marketing campaigns, increasing brand awareness, driving web traffic, supporting marketing initiatives, and increasing sales.
Andrew has worked for a number of travel companies including Fathom Travel, Adventure.com, Intrepid Travel and G Adventures.
Thanks to Ragan Awards for sponsoring this episode. Use the code TRAVEL to save 25% on the following:
- The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual designs from the past year. The final deadline is Oct. 25.
- The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns, publications and events. The early bird deadline is Oct. 13 and the final deadline is Nov. 8.
- The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies. The early bird deadline is Oct. 27.
Visit Ragan.com/Awards to enter.
Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.comand AmateurTraveler.com.