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Pure Michigan – Passport Travel Marketing & PR #014

Pure Michigan - Passport Travel Marketing & PR #014

Interview with Nick Nerbonne from the award winning Michigan Economic Development Corporation about why they have been punching above their weight class in social media.

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As Digital Media Director, Nick Nerbonne manages social media and other digital marketing efforts at the Michigan Economic Development Corporation. When he’s not highlighting economic development projects or promoting travel opportunities in Pure Michigan, you’ll find Nick fishing a trout stream, hitting the slopes, or elsewhere enjoying Michigan’s plentiful natural resources.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

Pure Michigan - Passport Travel Marketing & PR #014

Categories
passport podcast

Virtual Reality – Passport Travel Marketing & PR #013

Virtual Reality - Passport Travel Marketing & PR #013

Interview with David Brodie talking about the use of Virtual Reality in the Tourism space. David and his team were one of the first agencies to use the technology to promote travel and tourism.

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David Brodie is a Senior Vice President & General Manager with Citizen Relations an award-winning global communications firm.

David Brodie brings 17 years of communications experience to clients providing strategic counsel to some of the best-known brands from around the world. He has led the team at Citizen in Vancouver, Canada since 2011, with the agency having been named Canadian PR Agency of the Year by the Holmes report in 2013 and Canadian PR Silver Agency of the Year by Strategy Magazine in 2015 & 2016.

His work at Citizen has included leading innovative and award-winning campaigns for leading global travel brands such as Tourism Australia, Destination British Columbia, Tourism Queensland, Tourism Anaheim, Princess Cruises, Rocky Mountaineer, Emirates and Travelocity. A campaign he led on behalf of Destination British Columbia won a Global Platinum Sabre Award for Best Travel and Tourism Campaign of 2014 and was named one of the top 50 Global PR campaigns of the year by the Holmes Report.

He has travelled to over 40 countries around the world and lived and worked in Japan, Australia and the US . In 2005 he created one of the world’s first travel podcasts Travel in 10.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

Thanks to Ragan Awards for sponsoring this episode. Use the code TRAVEL to save 25% on the following:

  • The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
    designs from the past year.
  • The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
    publications and events.
  • The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.

Entries will be accepted through Dec. 20 at 11:59 p.m. CST.

Visit Ragan.com/Awards to enter.

Virtual Reality - Passport Travel Marketing & PR #013