Instagram – Passport Travel Marketing & PR #017

Interview with journalist and influencer Jennifer Weatherhead Harrington about how to and how not to use instagram to promote your business.

With a background in journalism, fashion and beauty, Jennifer has traveled to over 60 countries and her byline has appeared in ELLE Canada, HELLO!, FLARE, FASHION, Metro News, Tiny Atlas Quarterly, Travelzoo.ca, jetsetter.com, Style at Home, HGTV.ca and more. Jennifer is a top travel expert in Canada, with regular national TV appearances on CTV’s Your Morning, The Social, CP24’s Breaking News and radio appearances.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

Welcoming Disabled Travelers – Passport Travel Marketing & PR #016

Welcoming Disabled Travelers – Passport Travel Marketing & PR #016

Interview with travel blogger and writer Cory Lee about how destinations and travel companies can better tap into the market of disabled travelers.

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Cory Lee was diagnosed with Spinal Muscular Atrophy at the age of two, but that certainly has not diminished his desire to travel – wheelchair and all. He has traversed six continents and blogs about his accessible (and sometimes not so accessible) travel adventures on CurbFreeWithCoryLee.com. From trekking through the Amazon Rainforest to hot air ballooning over the deserts of Israel and everything in between, Cory shows that anything is possible with enough determination. Since starting his blog in 2013, he has gained more than 50,000 followers across social media, won the 2017 Lowell Thomas Award for Best Travel Blog, and been featured in the Los Angeles Times, Travel Channel, Lonely Planet, and more. Cory hopes to inspire others to break out of their comfort zones and start rolling around the world.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

Welcoming Disabled Travelers – Passport Travel Marketing & PR #016

 

2018 Travel Marketing and PR Survey Results

At the end of December we put out a simple question to our list of travel marketing & PR people. It had only 5 questions:

  • What did you do less of in 2017 than you did in 2016?
  • What did you do more of in 2017 than you did in 2016?
  • What will you do less of in 2018 than you did in 2017?
  • What will you do more of in 2018 than you did in 2017?
  • What will you need help with in 2018?

Here are the results (click images to enlarge):

2017

2018

Conclusions

A couple of things jump out at me from these survey results:

  • This is not good news for traditional media. More companies cut their TV spending last year that raised it. Many more companies spent less money last year on print and radio advertising in particular.  In 2018 no companies planned to spent more on Print, Radio or TV. None.
  • Press Releases also seem to be seeing a decline. I won’t miss them.
  • 2017 was great news for Facebook. Lots more people were spending money on Facebook, although is not quite as strong a trend in 2018.
  • A lot of people plan to do more video in 2018.
  • It would be interesting to know if either the Facebook ad spend or the video (much of which is probably targeted for Facebook) will be affected by the recent decision to decrease the amount of company content and the amount of video that shows up in the user’s Facebook feed.
  • The other huge trend in 2018 is content, whether it be video, influencer marketing, content marketing or blogging. Whatever you call it you have to have more content this year.
  • As a podcaster I continue to be surprised how few people think about getting into podcasting. Given how social media can easily change an algorithm and undermine your strategy. Given 25% open rate of email is considered good. The 100% deliverability and long attention span of podcast listeners is something I would not dismiss.

How does this compare with your 2018 plans?