AirBerlin wanted to take 5 bloggers on a press trip to Düsseldorf. JayWay Travel has an apartment in Prague they can let bloggers stay in. Great. So now what?
Even when you have something great to offer you still have to get the word out. So you work with a PR firm or you try and collect an email list of bloggers… somehow. Or you ask around. Spending more than a thousand dollars to a PR firm is the way most companies solve this problem.
BloggerBridge – Opportunities
What AirBerlin did instead was open a BloggerBridge Lite account and advertise an opportunity. Bloggers could sign up with a one click apply button and AirBerlin received all the bloggers via a list that they could sort in most of the same ways as the search feature. Which bloggers had the most Instagram followers, page views, twitter followers. They had 210 bloggers apply within a week. All this without collecting spreadsheets of stats, emailing for Google Analytics, etc.
If you get too many bloggers you can add a user filter and the opportunity will only be visible for certain types of bloggers, bloggers with x many followers, bloggers who have at least y page views, etc.