Tag Archives: social media marketing

Pure Michigan – Passport Travel Marketing & PR #014

Pure Michigan - Passport Travel Marketing & PR #014

Interview with Nick Nerbonne from the award winning Michigan Economic Development Corporation about why they have been punching above their weight class in social media.

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As Digital Media Director, Nick Nerbonne manages social media and other digital marketing efforts at the Michigan Economic Development Corporation. When he’s not highlighting economic development projects or promoting travel opportunities in Pure Michigan, you’ll find Nick fishing a trout stream, hitting the slopes, or elsewhere enjoying Michigan’s plentiful natural resources.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

Pure Michigan - Passport Travel Marketing & PR #014

Twitter Chats – Passport Travel Marketing & PR Podcast Episode 11

Twitter Chats with Andrew Hickey – Passport Travel Marketing & PR Podcast Episode 11

Interview of Andrew Hickey about  Twitter Chats. Twitter Chats are popular with travel companies and we look at detail what they are, and when and how to use them effectively.

We debate, or at least discuss, what a twitter chat is worth and what a tweet is worth. We discuss why companies work with influencers when they set up twitter chats and how to find the right people to work with.

With more than eight years experience working in social media marketing for global travel brands, Andrew Hickey has worn many hats including running large digital marketing campaigns, increasing brand awareness, driving web traffic, supporting marketing initiatives, and increasing sales.

Andrew has worked for a number of travel companies including Fathom Travel, Adventure.com, Intrepid Travel and G Adventures.

 

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.comand AmateurTraveler.com.

Thanks to Ragan Awards for sponsoring this episode. Use the code TRAVEL to save 25% on the following:

  • The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
    designs from the past year.
  • The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
    publications and events.
  • The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.

Entries will be accepted through Dec. 20 at 11:59 p.m. CST.

Visit Ragan.com/Awards to enter.

Twitter Chats with Andrew Hickey – Passport Travel Marketing & PR Podcast Episode 11

Social Media Marketing – Passport Travel Marketing & PR Podcast Episode 1

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This first episode of the Passport Travel Marketing & PR podcast features an interview with Tim Anderson of Marginal Boundaries about social media marketing and creating a social media strategy in the travel space.

Tim works as a brand consultant, advertiser, publicist, photographer, videographer, freelance writer, social media manager, strategist, and marketer, in both English and Spanish through his brand Marginal Boundaries.

Tim has been traveling since 1999 and traveling full-time as a location independent digital nomad since 2008. He has lived in Bulgaria, Colombia, Mexico and the United States.

We talk about the difference between just getting an intern to handle your social media and actually creating an intentional and appropriate social media strategy. In the travel space, selling something like a 2 week long cycling tour is very different from selling a t-shirt. Travel does not tend to be an impulse buy and this has to inform your social media strategy.