Tag Archives: travel marketing

Super Bowl – Passport Travel Marketing & PR #015

Super Bowl - Passport Travel Marketing & PR #014 - Interview with Leah Shah from Visit Houston and Melvin Tennant from Meet Minneapolis about the planning and execution that goes into hosting the Super Bowl. Houston hosted the Super Bowl in 2017 and Minneapolis will host the Super Bowl in 2018.

Interview with Leah Shah from Visit Houston and Melvin Tennant from Meet Minneapolis about the planning and execution that goes into hosting the Super Bowl. Houston hosted the Super Bowl in 2017 and Minneapolis will host the Super Bowl in 2018.

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Leah Shah is the director of public relations for Visit Houston and Houston First Corporation. In addition to working with journalists covering the city of Houston, she helps manage the online content of the organization’s network of websites.

Previously she’s served as the Public Information Officer for the City of Austin’s Transportation Department where she led all media relations and community engagement initiatives. Prior to that, she was the managing editor for two newspapers, The Taylor Daily Press and The Hutto News, near Austin, Texas.

Melvin Tennant has been president and chief executive officer of Meet Minneapolis, Convention and Visitors Association since 2008. He’s also executive director of Sports Minneapolis which had a big hand in locking in Super Bowl 2018, the NCAA Men’s Final Four Championship in 2019 and the X Games in 2017 and 2018.

He previously served in similar capacities in Charlotte, N.C., San Antonio, Texas and Oakland, Calif. Convention and visitor bureaus.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

Thanks to Ragan Awards for sponsoring this episode. Use the code TRAVEL to save 25% on the following:

  • The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
    designs from the past year.
  • The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
    publications and events.
  • The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.

Entries will be accepted through Dec. 20 at 11:59 p.m. CST.

Visit Ragan.com/Awards to enter.

Super Bowl - Passport Travel Marketing & PR #014 - Interview with Leah Shah from Visit Houston and Melvin Tennant from Meet Minneapolis about the planning and execution that goes into hosting the Super Bowl. Houston hosted the Super Bowl in 2017 and Minneapolis will host the Super Bowl in 2018.

Virtual Reality – Passport Travel Marketing & PR #013

Virtual Reality - Passport Travel Marketing & PR #013

Interview with David Brodie talking about the use of Virtual Reality in the Tourism space. David and his team were one of the first agencies to use the technology to promote travel and tourism.

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David Brodie is a Senior Vice President & General Manager with Citizen Relations an award-winning global communications firm.

David Brodie brings 17 years of communications experience to clients providing strategic counsel to some of the best-known brands from around the world. He has led the team at Citizen in Vancouver, Canada since 2011, with the agency having been named Canadian PR Agency of the Year by the Holmes report in 2013 and Canadian PR Silver Agency of the Year by Strategy Magazine in 2015 & 2016.

His work at Citizen has included leading innovative and award-winning campaigns for leading global travel brands such as Tourism Australia, Destination British Columbia, Tourism Queensland, Tourism Anaheim, Princess Cruises, Rocky Mountaineer, Emirates and Travelocity. A campaign he led on behalf of Destination British Columbia won a Global Platinum Sabre Award for Best Travel and Tourism Campaign of 2014 and was named one of the top 50 Global PR campaigns of the year by the Holmes Report.

He has travelled to over 40 countries around the world and lived and worked in Japan, Australia and the US . In 2005 he created one of the world’s first travel podcasts Travel in 10.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

Thanks to Ragan Awards for sponsoring this episode. Use the code TRAVEL to save 25% on the following:

  • The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
    designs from the past year.
  • The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
    publications and events.
  • The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.

Entries will be accepted through Dec. 20 at 11:59 p.m. CST.

Visit Ragan.com/Awards to enter.

Virtual Reality - Passport Travel Marketing & PR #013

Regional Tourism – Passport Travel Marketing & PR Podcast Episode 12

Regional Tourism - Passport Travel Marketing & PR Podcast Episode 12

Interview of Sheila Scarborough talking about working with regional tourism boards and local CVBs and Chambers of Commerce to promote tourism. What can you do with a smaller budget but a little creativity.

Sheila Scarborough is a speaker and trainer specializing in tourism, travel, and social media. Along with Leslie McLellan, she’s part of the Tourism Currents team, offering online and in-person training in social media for tourism and hospitality.

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She is on the National Professional Development Committee for the AWC (Association for Women in Communications,) co-founded and still writes for the award-winning Perceptive Travel blog, helps run #tourismchat on Twitter, and serves on the Programming Committee for SXSWi, the South by Southwest Interactive tech conference.

A U.S. Navy veteran, Sheila is an NHRA drag racing fan because there is one winner, one loser, and no whining.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

Regional Tourism - Passport Travel Marketing & PR Podcast Episode 12

Twitter Chats – Passport Travel Marketing & PR Podcast Episode 11

Twitter Chats with Andrew Hickey – Passport Travel Marketing & PR Podcast Episode 11

Interview of Andrew Hickey about  Twitter Chats. Twitter Chats are popular with travel companies and we look at detail what they are, and when and how to use them effectively.

We debate, or at least discuss, what a twitter chat is worth and what a tweet is worth. We discuss why companies work with influencers when they set up twitter chats and how to find the right people to work with.

With more than eight years experience working in social media marketing for global travel brands, Andrew Hickey has worn many hats including running large digital marketing campaigns, increasing brand awareness, driving web traffic, supporting marketing initiatives, and increasing sales.

Andrew has worked for a number of travel companies including Fathom Travel, Adventure.com, Intrepid Travel and G Adventures.

 

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.comand AmateurTraveler.com.

Thanks to Ragan Awards for sponsoring this episode. Use the code TRAVEL to save 25% on the following:

  • The 2017 Video & Visual Awards which will celebrate the best corporate videos and visual
    designs from the past year.
  • The 2017 PR Daily Awards which will focus on the industry’s most successful PR campaigns,
    publications and events.
  • The 2017 Ace Awards which honors individual PR practitioners, in-house teams and agencies.

Entries will be accepted through Dec. 20 at 11:59 p.m. CST.

Visit Ragan.com/Awards to enter.

Twitter Chats with Andrew Hickey – Passport Travel Marketing & PR Podcast Episode 11

Working with Destinations – Passport Travel Marketing & PR Podcast Episode 10

Working with Destinations - An interview with DCI's Andy Levine - Passport Travel Marketing & PR Podcast Episode 10

Interview of Andy Levine from DCI about Working with Destinations.

Andy Levine has been with DCI (Development Counsellors International) since 1991. He is the son of founder Ted Levine, who started the company in 1960, and was thus introduced to the world of economic development and travel marketing pretty much at birth.

He enjoys exploring communities, sorting out the most interesting stories and storytellers, and then communicating these unique offerings to the right audience.

Andy has been a driving force in helping DCI enter a new era, including advancing the quality of client work performed, growing the number of staff and adding to the range of client services offered at DCI.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

Working with Destinations - An interview with DCI's Andy Levine - Passport Travel Marketing & PR Podcast Episode 10

Pinterest – Passport Travel Marketing & PR Podcast Episode 9

Pinterest - Passport Travel Marketing & PR Podcast Episode 9 (Podcast)

Interview of Louise Cottrell from TravelPinners.com about Pinterest:

  • What is Pinterest?
  • When would I want to use Pinterest
  • Pinterest as a search engine, not a social network
  • Getting ready for Pinterest
  • Getting started with Pinterest and automation
  • Get a free month of tailwind

Louise Cottrell is the founder of TravelPinners.com, where she offers her talents as a Pinterest marketing strategist working with travel content creators and business owners to generate traffic, grow their audience and increase sales. She does Pinterest account management as well as consulting and training for bloggers and social media teams through her Pinterest Marketing Mastery Program. She’s also a world traveler and dog enthusiast.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

Pinterest - Passport Travel Marketing & PR Podcast Episode 9 (Podcast)

Content Marketing – Passport Travel Marketing & PR Episode 3

Content Marketing with Michael Collins of TravelMedia.ie – Passport Travel Marketing & PR Episode 3 (Podcast)

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Interview of Michael Collins of TravelMedia.ie about creating a content marketing strategy in the travel space.

TravelMedia.ie is a specialist travel PR, marketing, events, social media and communications company – working with tourist boards, airlines, tour operators, travel agents and other travel specialists, exclusively in the Irish market.

Michael has worked in the travel and media industry since 2001. During this time he has worked as a travel journalist, editor and publisher (Backpacker, Abroad & Irish Business Traveller magazines).

He has worked in television and radio as a presenter and travel expert and he sits on the International Advisory Committee for the French Tourist Board.

Michael is a regular speaker at travel and media conferences – Travel Centres, DMX, Worldchoice, TBEX. 2015 Michael was the keynote speaker at TBEX Costa Brava.

Google Analytics graph mentioned in the episode.

Hosts: Leif Pettersen of Leif Pettersen PR and Chris Christensen of BloggerBridge.com and AmateurTraveler.com.

Content Marketing with Michael Collins of TravelMedia.ie – Passport Travel Marketing & PR Episode 3 (Podcast)

Social Media Marketing – Passport Travel Marketing & PR Podcast Episode 1

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This first episode of the Passport Travel Marketing & PR podcast features an interview with Tim Anderson of Marginal Boundaries about social media marketing and creating a social media strategy in the travel space.

Tim works as a brand consultant, advertiser, publicist, photographer, videographer, freelance writer, social media manager, strategist, and marketer, in both English and Spanish through his brand Marginal Boundaries.

Tim has been traveling since 1999 and traveling full-time as a location independent digital nomad since 2008. He has lived in Bulgaria, Colombia, Mexico and the United States.

We talk about the difference between just getting an intern to handle your social media and actually creating an intentional and appropriate social media strategy. In the travel space, selling something like a 2 week long cycling tour is very different from selling a t-shirt. Travel does not tend to be an impulse buy and this has to inform your social media strategy.