In this video Chris Christensen from BloggerBridge.com talks about assembling a team of content creators for a press trip. How to set expectations and what the advantages are of a diverse set of content creators.
I’m Chris Christensen from BloggerBridge, and we’re talking about engaging content creators or bloggers. Today, we’re going to talk about the Press trip, and specifically what to do before the Press trip.
Again, as we’ve talked about in the past, the first thing you need to understand is what the goals are of your particular campaign, and that will help you determine what kind of person or what kind of team you may want to get. And I say “team” because I want to bring up the idea that sometimes it’s better to get multiple people with different skills.
I think one particular campaign that I did with Maui. Maui brought in as their first set of bloggers that they deal with who were their first set of content creators, they brought in one blogger, two videographers, a podcaster, and two local content creators; one a photographer, and another a blogger. They were looking for a variety of things. They were looking for content for their website in which case engaging local bloggers had some real advantages, because they could continue to have a long term relationship. They were also looking for people who had specific skills like videography, like podcasting. And they were also looking for people who had audience, as well as people who could just create content.
And I think of the one blogger who was on the trip who has no blog of her own. She was a blogger. She was a prolific writer. In the time period that I could write one blog post, she could write three. But she didn’t have her own blog. She was very shy, didn’t even want to be in the group pictures. But that didn’t matter, because they were planning on using her content on their website, and they could provide the audience.
So again, what are your goals? What kind of person or group of people should you have? And then the other thing that I think is useful to understand up front is, make sure that everybody is clear what you’re looking for; what you’re going to pay for; what you’re not going to pay for; what you’re providing; what you’re not providing. And then what you are looking for in terms of content.
I am looking for one podcast; I’m looking for three blog posts; I’m looking for 100 pictures; I’d like to use those pictures in this in such a way. The more that you can be clear about what you’re looking for up front, the fewer problems there will be.
I’m Chris Christensen from BloggerBridge.